ACQUIA CUSTOMER DATA PLATFORM

Platform as a service (PAAS) featuring computer software platforms for use in customer experience management; Software as a service (SAAS) services, namely, hosting software for use by others for use in customer experience management, specifically delivering a 360-degree view of each unique customer by integrating data across back-end and front-end systems, providing open, customizable machine learning models, whereby marketers can gain insights into new customer segments based on observed behaviors and product affinity and leveraging predictions to understand likelihood to engage and convert, and deliver next-best offers and next-best actions