ACNIELSEN/IPSOS-ASI MARKET DRIVERS

Market research services, namely, conducting advertising and marketing mix studies, and analyzing product advertising and product sales behavior; collecting product and brand promotion, advertising, and sales data and providing reports concerning the effects and effectiveness of consumer product advertising and consumer behavior; conducting and analyzing product advertising, sales, trends, and distribution studies; conducting brand equity evaluations, and providing statistical reports and advertising and promotion modeling relating thereto; and management advisory services