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Printed materials, namely, books featuring educational themes and entertainment directed to children, parents and families; story books, children's books [, children's activity books; ] paper cake decorations, paper centerpieces, paper gift bags, paper napkins, paper party decorations, paper party favors, paper party hats, paper party invitations, paper tablecloths

Halloween costumes

Toys, games and playthings, namely, plush toys, [ puppets, ] dolls, [ doll accessories, ] play costumes, masquerade [ games ] and costumes

Ongoing television program featuring educational themes and entertainment directed to children, parents and families; providing online information featuring educational themes and entertainment directed to children, parents and families