AADVANTAGE EXCHANGE

Online retail store services, featuring consumer goods and gift cards of others that may be purchased using loyalty points or miles earned through a loyalty program; providing an online marketplace for buyers and sellers of goods and gift cards of others using loyalty program miles as consideration; administration of customer loyalty program that allows members to redeem accumulated reward points or miles for merchandise and gift items

Financial transaction services, namely, facilitating and processing the exchange, redemption, and transfer of loyalty program points or miles for goods and gift cards; providing information regarding the value and redemption of loyalty program points or miles; electronic transfer of loyalty program points or miles between user accounts