AADVANTAGE ESHOPPING

promoting the goods and services of others by means of an online shopping mall and incentive awards program, whereby the on-line shopping mall features links to the retail web sites of vendor subscribers in the field of books, computers, software, office supplies, consumer electronics, music, sporting and recreational equipment, gifts, travel items, apparel, jewelry, health and beauty, toys, travel, home and garden-related items, and general retail merchandise, and whereby purchase points are awarded for purchases made from vendor subscribers, which can then be redeemed for merchandise, travel, hotel and dining