A RETENTION INVENTION

COMPUTER SOFTWARE FOR DESIGNING AND CONDUCTING MERCHANDISING, COUPONING, INCENTIVE PROGRAMS, AND OTHER ON-LINE PROMOTIONS; COMPUTER SOFTWARE FOR SURVEYING CUSTOMER SATISFACTION; COMPUTER SOFTWARE FOR E-COMMERCE, NAMELY PROCESSING ON-LINE RETAIL ORDERS; COMPUTER SOFTWARE FOR E-MAIL, NAMELY SENDING AND TRACKING E-MAIL; AND COMPUTER SOFTWARE FOR CREATING, MANAGING, AND EVALUATING RICH MEDIA ONLINE ADVERTISEMENTS, SERVING ADVERTISEMENTS AND PROMOTIONS, TRACKING PROMOTIONS AND ADVERTISEMENTS, DATAMINING, SWEEPSTAKES AND GIVE-AWAYS

PROMOTION OF GOODS AND SERVICES OF OTHERS BY MEANS OF A GLOBAL COMMUNICATIONS NETWORK THROUGH DISSEMINATION OF ON-LINE ADVERTISING AND PROMOTIONS, AND THE ISSUANCE OF POINTS THAT MAY BE REDEEMED FOR THE GOODS AND SERVICES OF OTHERS