Mark Identification

A RETENTION INVENTION

Serial Number

76167566

Filing Date

Nov 13, 2000

Trademark by

TRUEPOINTS INC.

Classification Information

COMPUTER SOFTWARE FOR DESIGNING AND CONDUCTING MERCHANDISING, COUPONING, INCENTIVE PROGRAMS, AND OTHER ON-LINE PROMOTIONS; COMPUTER SOFTWARE FOR SURVEYING CUSTOMER SATISFACTION; COMPUTER SOFTWARE FOR E-COMMERCE, NAMELY PROCESSING ON-LINE RETAIL ORDERS; COMPUTER SOFTWARE FOR E-MAIL, NAMELY SENDING AND TRACKING E-MAIL; AND COMPUTER SOFTWARE FOR CREATING, MANAGING, AND EVALUATING RICH MEDIA ONLINE ADVERTISEMENTS, SERVING ADVERTISEMENTS AND PROMOTIONS, TRACKING PROMOTIONS AND ADVERTISEMENTS, DATAMINING, SWEEPSTAKES AND GIVE-AWAYS

Electrical and Scientific Apparatus

PROMOTION OF GOODS AND SERVICES OF OTHERS BY MEANS OF A GLOBAL COMMUNICATIONS NETWORK THROUGH DISSEMINATION OF ON-LINE ADVERTISING AND PROMOTIONS, AND THE ISSUANCE OF POINTS THAT MAY BE REDEEMED FOR THE GOODS AND SERVICES OF OTHERS

Advertising and Business