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Brand building consulting services for businesses with specific focus on brand strategy; advising services, namely, advising businesses regarding understanding and selecting their target audiences, brand positioning, brand promises, brand values, and how to organize products and services a brand offers to make it intuitive for shoppers to shop a brand; advising services, namely, advising businesses regarding understanding their customers and their competitors and the health of their business and brands; branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; brand imagery consulting services; brand evaluation services; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications