A GYM WITH THE NAME CALLED HELL. THE FOLLOWING IS THE ADVERTISING FOR IT: LET ME ASK YOU AN UNUSUAL QUESTION. HAS ANYONE TOLD YOU TO GO TO HELL AND FEEL THE BURN? WELL GUESS WHAT THEY WERE PROBABLY TALKING ABOUT COMING TO GYM AND WORKING OUT. SO, NEXT TIME IF ANYONE TELLS YOU TO GO TO HELL, COME TO US, WE'LL LET YOU FEEL THE BURN. - OO... WHERE DID YOU GET THOSE MUSCLES? YOU PROBABLY WENT THROUGH HELL FOR THAT. COME TO HELL, WE'LL LET YOU FEEL YOUR MUSCLES AND FEEL THE BURN. HELL, NEW AND IMPROVED.