A ARBITRON

Conducting public opinion surveys related to audience measurement; conducting business and public opinion surveys related to media exposure measurement; business research and market research; market research services regarding audience measurement and media exposure measurement; business research and market research information to customers; television audience rating services to the order and/or specification of particular customers, namely, audience rating determination for television broadcasts; demographic consultation regarding the processing and analyzing of demographic, geographic, qualitative and audience estimate data pertaining to global computer network broadcasts in the field of media information services and electronic database in the field of media information recorded on computer media; market research related to radio audience participation; market research regarding analysis of radio listening choices and radio marketing