A ARBITRON

Computer software programs for collecting radio, TV and other media usage; electronic devices, namely, encoders installed at the distribution sources of television, radio, cable and satellite broadcasting that inserts inaudible signals into the audio stream; portable electronic devices that detect signals emitted from the encoders, namely, meters and electronic docking stations that extract codes from the devices, all for the purpose of providing audience estimate and market research information and data to broadcasters, cablecasters, webcasters and other media market research; computer software for reporting audience participation and media researching for radio, TV and other media usage; providing electronic downloadable publications, namely, reports in the field of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis