A

Downloadable software in the nature of a mobile application for use in social networking, mobile gifting, mobile redemption of gifts, and identifying socially popular hospitality establishments; Electronic and magnetic ID cards for use in connection with payment for services

Administration of a customer loyalty program which provides benefits to customers in the nature of mobile gifting between customers and customized reservations, access, and special offers at hospitality establishments, and which promotes the services of hospitality establishments; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card

Online social networking services