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Downloadable computer application software for mobile phones and mobile digital devices, namely, software that allows users to access coupons, incentive award program loyalty points, special offers, vouchers, savings and discount information; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables tracking of accumulated rewards points; downloadable computer application software for mobile phones and mobile digital devices, namely, software that allows users to access and electronically download price information, price-comparison information, product information and product reviews; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables purchases of goods and services, that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, and that enables electronic payments for purchase of goods and services; magnetically encoded loyalty reward identity cards