Providing a website featuring an online marketplace for exchanging goods and services with other users; On-line retail store services featuring an online marketplace for buyers and sellers of floral arrangements; On-line retail store services featuring flowers and arrangements; On-line retail store services featuring the ability for users to monetize personal events by allowing fans to purchase and send flowers; Online retail store services featuring virtual goods, namely, flowers for use in online virtual worlds; Computerized on-line retail store services in the field of connecting consumers with local florists for the fulfillment and delivery of floral orders; On-line retail store services featuring a wide variety of consumer goods of others; Online retail store services rendered in a virtual environment featuring virtual goods, namely, flowers; On-line retail store services featuring downloadable flowers; Provision of an online marketplace for buyers and sellers of goods and services; Operating online marketplaces for buyers and sellers of flowers to monetize personal events by allowing fans to purchase and send flowers; Operating on-line marketplaces featuring flowers to monetize personal events by allowing fans to purchase and send flowers; Operating on-line marketplaces for sellers and buyers of goods and/or services; Business intermediary services relating to the matching of various professionals with clients