Downloadable computer software for utilizing artificial intelligence (AI) for personalizing short-form video content discovery and recommendation; Downloadable software for providing a short-form video sharing portal, namely, a website featuring temporary use of non-downloadable software allowing website users to upload online short-form videos for sharing with others for social networking purposes; Downloadable software for enabling uploading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing and reproducing electronic media, multimedia content, short-form videos, movies, pictures, images, text, photos, user-generated short-form video content, audio content, and information via the Internet and other communications networks; Downloadable software for enabling the sharing of multimedia content and comments among users in the field of short-form video; Downloadable software for enabling users to send and receive virtual monetary gifts and rewards in connection with short-form video content; Downloadable software for enabling content providers to track short-form multimedia content; Downloadable analytics software, namely, downloadable software for calculating and reporting statistics about the behavior of viewers of online short-form videos, movies, pictures, images, text, photos, games, and other user-generated content; Downloadable computer software featuring tools for short-form video content creators, namely, software for optimizing short-form video search (VSO) and follower relationship management (FRM).