Platform as a service (PAAS) featuring computer software platforms for users to manage the experience of their customers and their marketing activities including optimization, analytics, commerce, message delivery via email, SMS, MMS and content management for web, mobile, print, and social experiences; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for users to manage the experience of their customers and their marketing activities including optimization, analytics, commerce, message delivery via email, SMS, MMS and content management for web, mobile, print, and social experiences; Programming of computer software