promoting public awareness of agriculture; Arranging and conducting trade shows in the field of agriculture; Advertising and promoting goods and services in the field of agriculture; Business management consulting and advisory services for the agriculture industry; Promoting collaboration within the agriculture industry; Market research in the nature of collecting and analyzing data in the field of agriculture for purposes of educating third parties

Electronic downloadable publications, namely, newsletters, press releases, magazines, periodicals, and articles in the field of agriculture; Downloadable webinars in the field of agriculture; Downloadable podcasts in the field of agriculture

Printed publications, namely, magazines, newsletters, and news columns

Providing online non-downloadable electronic publications in the nature of newsletters, press releases, books, magazines, periodicals, and articles in the field of agriculture; Educational services, namely, providing non-downloadable webinars in the field of agriculture; Educational services, namely, providing podcasts and videos in the field of agriculture; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of agriculture; Educational services, namely, providing live and on-line conferences and workshops in the field of agriculture; Conducting guided tours of agricultural sites and centers

providing a website featuring information in the field of agriculture