Providing an incentive award program for customers that provides for discounted pricing for the optical, ophthalmic and eye care industries; Administration of a program for enabling participants to obtain discounts on products and services for the optical, ophthalmic and eye care industries; Administration of a program for enabling participants to obtain discounts on goods and receive improved services for the optical, ophthalmic and eye care industries; Administration of a customer loyalty program which provides discounts on products and services for the optical, ophthalmic and eye care industries