Software as a service (SAAS) services featuring software for membership services, namely, software for providing access to events, managing membership benefits, offering information on cultural and entertainment events, concerts, premieres, brand deals, club and restaurant reservations, and for networking services; Providing temporary use of on-line non-downloadable software and applications for creating, organizing, sharing, viewing, and managing events, communicating event information, for sending, tracking, and managing event invitations, signing up for marketing and promotional opportunities; Providing temporary use of on-line non-downloadable software for database management; Providing a web site featuring technology that enables users to analyze, assess, and evaluate a social media user's subscribers and followers for event and marketing purposes