Downloadable software in the nature of a mobile application for a mobile application for enabling users to search for and locate bars, nightclubs, sports bars, and/or breweries, in which the software also allows bar owners to promote their establishments and events and update business details; Downloadable computer application software for mobile phones, namely, software for locating bars, nightclubs, sports bars, and/or breweries based on user-generated content, such as reviews, ratings, and/or images; Downloadable software in the nature of a mobile application for enabling users to search for and locate bars, nightclubs, sports bars, and/or breweries, view detailed bar profiles, and/or contribute user-generated content such as reviews, ratings, images, and/or votes on bar attributes