Downloadable software for use in business analysis, namely, software for advertising and marketing purposes; downloadable software for creating advertising and marketing campaigns, and tracking and managing consumer engagement with such campaigns; downloadable computer programs for optimizing traffic and viewership of advertising and promotional campaigns; downloadable computer software for calculating bids for advertisement placement; downloadable computer software for real-time-bidding for advertisements (RTB); downloadable computer software for creating, tracking, and monitoring the performance of advertising and marketing campaigns