Online store selling clothing for men and women, where the clothing items are sorted in advance by Style, Profile, Preferences and Own Wardrobe, permitting the user to shop for items that are matched to their own style by Artificial Intelligence (AI) based on the user’s own wardrobe; online software service that utilizes Artificial Intelligence (AI) that permits user to take a photo of an item in a store and analyzes if it matches the user’s style and how it can be paired with the user’s own wardrobe items; online software service that utilizes Artificial Intelligence (AI) that clients use to upload the photos of their clothing items and the AI can mix and match them into outfits for various occasions; online software service that utilizes Artificial Intelligence (AI) to recognize the best colors, patterns, shapes and fabrics that match a customer’s appearance, and create their style profile and style guide for cuts, patterns and fabrics that flatter their body type

Downloadable software for imitating a profession stylist to decode a user’s unique appearance and fashion identity, analyze their existing wardrobe, and guide the user’s fashion shopping; downloadable software for providing bespoke clothing recommendations based on a content of the user’s existing wardrobe; downloadable software for a mobile device that permits the user to ask to find the best item for him that aligns with his style profile; downloadable software in the form of a widget that enables clients to browse live catalogs of retailers and to check if clothes in the catalogs match their style profile, and how selected items could be paired with their own wardrobe items