Retail store services, computerized on-line retail store services, online ordering services, electronic retail store services via computer, and electronic mail order catalog services, all featuring an array of basketball-themed merchandise; promoting the goods and services of others by arranging for sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; conducting public opinion poll surveys and public opinion poll surveys in the field of basketball over the internet

Audio broadcasting; cable television broadcasting; subscription television broadcasting services; television broadcasting; video broadcasting; broadcasting programs over the internet; streaming of videos and audiovisual programs in the field of basketball

Entertainment and educational services in the nature of ongoing television programs in the field of basketball and rendering live basketball games and basketball exhibitions; production and distribution of radio shows featuring basketball games, basketball events and programs in the field of basketball; entertainment services, namely, providing a website featuring non-downloadable multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, and audio recordings in the field of basketball

Providing temporary use of on-line non-downloadable software for gaining access to and for viewing television highlights, video recordings, video stream recordings, interactive video highlight selections, and audio recordings in the field of basketball over the Internet