On-line retail store services featuring game software, video games, computer games, game programs, game plug-ins, computer software tools and related merchandise; On-line retail store services featuring virtual merchandise for use by players of on-line games, being members of an online community in connection with a designated website featuring fictional characters; Retail store services featuring virtual goods, namely, fashion items and accessories, mounts, pets, ships, and other consumable in-game items and functional in-game items, namely, potions, crafting materials, keys, upgrade items, and portable altars for use in online virtual worlds; On-line retail store services featuring virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; distributorship services in the field of computer game software, video games, computer games, game programs and computer software tools.

Computer game software downloadable from a global computer network; Downloadable computer game programs; Downloadable computer game software; Downloadable computer game software for personal computers and home video game consoles; Downloadable computer programs for video and computer games; Downloadable electronic game software for use on computers, game consoles and other electronic devices; Downloadable interactive multimedia computer game programs; Recorded computer game programs; Recorded computer game software.

Entertainment services, namely, providing on-line computer games for others over global and local area computer networks; providing interactive online computer games via the World Wide Web; single player and multiplayer interactive computer and video games provided over the World Wide Web; providing an Internet website portal in the field of computer games; providing information about online computer games and video games via the World Wide Web; providing tracking of users of online interactive gaming services and matching online game players with other players of all skill levels; providing a community website where players can locate information about games, latest updates to games, tournaments and competitions; providing a web site through which people locate information about tournaments, events, and competitions in the video and computer game field; multimedia publishing of computer and video game software; Entertainment services, namely, providing on-line, non-downloadable virtual goods, namely, fashion items and accessories, mounts, pets, ships, and other consumable in-game items and functional in-game items, namely, potions, crafting materials, keys, upgrade items, and portable altars for use in virtual environments created for entertainment purposes.

Providing a web site featuring temporary use of non-downloadable software for management of personal computer and video game software; Platform as a service (PAAS) featuring computer software platforms for playing online computer games and video games; Computer services, namely, creating an online community for registered users to participate in discussions, get feedback from their peers, form virtual communities and engage in social networking; providing temporary use of on-line non-downloadable software and applications for matching, comparing and tracking of users and user game statistics.