Downloadable computer and mobile application software for: smartphones, smart watches, portable media players, tables, computers, handheld computers, and other mobile devices to use for fishing; image recognition of fly fishing flies and the insect that the fishing flies imitate; identifying, matching, and suggesting fishing flies related to insects; fly fishing; identifying and matching insects with artificial fishing flies and/or fishing lures; image recognition; image recognition and identification.

Providing a web site featuring technology that uses: Platform as a service (PAAS) featuring computer software platforms, Software as a service (SAAS) services, Software as a service (SAAS) services featuring software using artificial intelligence for; image recognition of fly fishing flies and the insect that the fishing flies imitate; fly fishing; identifying and matching insects with artificial fishing flies and/or fishing lures; image recognition and identification