Advertising, particularly services for the promotion of goods; product marketing; organisation and management of loyalty, incentive and bonus programs through issuance and processing of loyalty points for purchase of a company's goods and services; product merchandising for others; virtual merchandising services in the nature of product merchandising for others, offered via the use of augmented reality software; product demonstrations; product demonstrations being virtual and in-store demonstrations; product display services being product merchandising for others in the nature of providing virtual demonstrations and promotional videos and images; product demonstrations and product display services being product merchandising for others in the nature of providing inventory display and shelf arrangement via computer software and augmented reality software; providing consumer product advice relating to household and kitchen utensils, containers, tableware and alcoholic and non-alcoholic beverages; providing consumer product advice relating to cocktails and beverage mixing; providing consumer product advice relating to household and kitchen utensils, containers, tableware, glassware, drinking glasses, barware and alcoholic and non-alcoholic through the use of two-dimensional barcodes, software and computer software applications, augmented reality and artificial intelligence; promotion of goods and services for others through sponsorship of sports events, sporting activities, entertainment and nightlife events; Promotion of goods and services for others through the use of two-dimensional barcodes, computer software and computer software applications featuring information about beverage products and entertainment services, all for promotional purposes; sales promotion and advertising through the administration of customer loyalty codes being issuance and processing of loyalty points for on-line purchase of a company's goods and services; sales promotion being sales promotions at point of purchase or sale; sales promotion being sales promotions at point of purchase or sale offered via two-dimensional barcodes, computer software and computer software applications; Data processing services, namely, computerised point-of-sale data collection services for retailers; Dissemination of advertising matter, namely, dissemination of advertising and promotional materials; promotional marketing services using audio-visual media; marketing the goods and services of others; affiliate marketing services; advertising and marketing services provided by means of social media; compilation and systemization of information into computer databases being product information for retailers and consumers in the field of beverages and beverage pairings; marketing services in the field of spirits, alcoholic beverages and non-alcoholic beverages; advertising and promotion for others of services and benefits to users including advertising and promotion of incentive schemes and loyalty programmes; provision of commercial information in relation to spirits, alcoholic beverages and non-alcoholic beverages, as well as the pairing thereof; providing consumer product information, sales promotions and offers for others through artificial intelligence (ai) and augmented reality software; advertising and product marketing services for others through the use of artificial intelligence (AI) and augmented reality software; retail store, online retail store, wholesale store and mail order services featuring household or kitchen utensils and containers, tableware, glassware, glasses, drinking vessels and barware, gin glasses, jars, cocktail glasses, bottles, bottle openers, cocktail shakers, beverage coolers, cocktail stirrers, ice-cube trays, containers for ice, tableware, drinking straw dispensers, non-alcoholic beverages, preparations for making non-alcoholic beverages, soft drinks, tonic water, drinking water, flavoured water, mineral water, aerated water, syrups, concentrates and powders for making beverages, soda water, lemonades, flavoured lemonades, cola drinks, ginger ale, ginger beer, fruit juices and fruit-based beverages, cocktail mixes, alcoholic beverages, gins, cocktails of alcoholic and non-alcoholic beverages, spirits and liqueurs, mixed alcoholic drinks, books, recipe books, printed matter, information cards, promotional material, printed information sheets, publications, computer software and software applications, two-dimensional barcodes, two-dimensional barcodes for providing special offers, marketing promotions, product information and recipe information to users and consumers, two-dimensional barcodes readers, recorded data files, optical codes, data codes, labels bearing two-dimensional barcodes, optical codes, camera-readable or machine-readable codes, marketing and promotional materials bearing two-dimensional barcodes, optical codes or machine-readable and camera-readable codes, point of sale (pos) materials containing, presenting and including two-dimensional barcodes, optical codes and other machine-readable and camera-readable codes, encoded cards for use in point of sale (pos) transactions, bar code labels, encoded, augmented reality and artificial intelligence software triggered by the use of two-dimensional barcodes for providing information in relation to beverages, for suggesting the pairing of beverages and for presenting beverages alongside one another; information, advisory and consultancy services relating to the aforesaid.

Household and kitchen utensils, namely, serving scoops, pouring and straining spouts, strainers, skimmers, foam drink holders being sleeves, portable beverage container holders, menu card holders, napkin holders, inflatable drink holders, floating drink holders, stemware holders, drinking straw holders, rotating holders for kitchen utensils, insulating sleeve holder for bottles, insulating sleeve holders for beverage cans, pots; containers for household or kitchen use; tableware, namely, dishes, dinner plates, serving plates, drinking cups and saucers, bowls, serving bowls and trays; beverage glassware; drinking glasses, drinking vessels and barware, namely, drinking vessels, shot glasses, pitchers, strainers, mixing spoons, beverage mixing glasses, ice scoops, ice tongs, corkscrews, fruit muddlers, non-electric citrus presses, drip trays being trays for domestic purposes, seltzer bottles, glass stoppers for bottles, cutting boards, bottle pourers, liquor pourers, pouring and straining spouts; drinking glasses being gin glasses; glass jars; drinking glasses being cocktail glasses; bottles, sold empty; bottle openers; cocktail shakers; non-electric portable beverage coolers; cocktail stirrers; ice-cube trays; containers for ice