Administration of a program for enabling participating members to obtain discounts on goods and services of others or to access exclusive offers, limited time offers, or other special offers for purchasing goods and services of others in the fields of health, fitness, wellness and exercise; advertising and marketing services, namely, promoting the goods and services of others in the fields of health, fitness, wellness and exercise; membership club services, in the nature of providing discounts and benefits in the nature of access to exclusive offers, limited time offers or other special offers for purchasing goods and services of others to members in the fields of health, fitness, wellness and exercise; membership club services, namely, arranging, organizing, and hosting events for members in the fields of health, fitness, wellness and exercise; providing commercial information about products and services offered by third parties relating to health, fitness, wellness and exercise; providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the field of health, fitness, wellness and exercise; promoting the goods and services of others by providing a website featuring coupons, rebates, price-comparison information, product reviews, links to the retail websites of others, and discount information in the field of health, fitness, wellness and exercise

Providing a website featuring information, definitions, and explanations on health, fitness, wellness, and exercise products and services; providing online non-downloadable news articles in the field of health, fitness, wellness, and exercise; providing a website featuring products and services ratings on products and services in the field of health, fitness, wellness, and exercise