Coffee mugs; cups; mugs; shot glasses; beverage glassware; water bottles sold empty; reusable water bottles sold empty; shirts; hats; caps; sweatshirts; hoodies; fitness classes; exercise machines; Conducting fitness classes; Conducting fitness events; Providing exercise classes and group fitness classes; Providing a web site and online non-downloadable publications in the nature of articles in the press and in the form of social media posts, all featuring information about instructions for using exercise machines, and about fitness and fitness classes;