Downloadable augmented reality software for engaging in recreational activities that help users build a skill set, support fitness, or participate in athletic events by interacting with virtual content such as game objects, avatars, and other participants; Downloadable virtual reality game software; Recorded computer virtual reality game software; Downloadable computer operating software for virtual environments; Downloadable image files of avatars for use in virtual environments; Downloadable virtual goods in the nature of image files of avatars for use in online virtual environments; Downloadable augmented and mixed reality game software; Virtual reality headsets; Virtual reality glasses

Augmented reality video production; Augmented reality game services provided on-line from a computer network; Providing online augmented reality games and events in the nature of virtual experiences that superimpose virtual objects on the physical world; Virtual reality video production; Virtual reality game services provided on-line from a computer network; Providing online video reality games and events in the nature of virtual experiences that superimpose virtual objects on the physical world; Mixed reality video production; Mixed reality game services provided on-line from a computer network; Providing online mixed reality games and events in the nature of virtual experiences that superimpose virtual objects on the physical world; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Organizing, arranging, and conducting virtual sporting events in the nature of orienteering, adventure expeditions, obstacle courses, trail running, running, trekking, camping, biking, kayaking and similar activities that take place indoors and outdoors; Organizing, arranging, and conducting augmented reality sporting events in the nature of virtual experiences that superimpose virtual objects on the physical world; Organizing, arranging, and conducting augmented mixed reality sporting events in the nature of orienteering, adventure expeditions, obstacle courses, trail running, running, trekking, camping, biking, kayaking and similar activities that take place indoors and outdoors; Arranging and conducting of sports events; Organization of social entertainment events; Organizing and conducting sport competitions and athletic events; Entertainment services in the nature of production of live events for parties and special events for social entertainment purposes