Organizing, conducting and operating marathons, races, walks, events, sports clinics and athletic club services; Conducting entertainment exhibitions in the fields of running, walking, fitness, healthy lifestyles, athletics, culture and community events; Providing an online athletic portal for registering for marathons, races, walks, events, sports clinics and athletic club services, for logging participation in marathons, races, running and walking events and athletic challenges, for providing athletic training and mentoring, for volunteering in athletic events and for providing information, non-downloadable videos, audio recordings, non-downloadable photographs, event highlights, statistics, trivia and results; Promoting the qualities of fitness, healthy choices and community spirit through recognition and incentives