Compilation of information into computer databases; Computerized on-line retail store services in the field of fire fighting equipment; Dissemination of advertising for others via an on-line communications network on the internet; Franchising, namely, consultation and assistance in business management, organization and promotion; Marketing in the framework of software publishing; Marketing services; Out-of-home advertising services, namely, rental of advertising space, and preparing and placing advertisements for others; Promoting the goods and services of others; Providing a website featuring an online marketplace for exchanging goods and services with other users; Providing business information via a web site