Downloadable software in the nature of a mobile application for administering a rewards program that provides incentives, income opportunities and cash rewards to consumers for engaging with third-party brands

Business administration of consumer loyalty programs, namely, administering a rewards and loyalty program that provides incentives, income opportunities and cash rewards; promoting the sale of goods and services of others by means of incentive award programs; arranging and conducting incentive rewards programs to promote consumer use of third-party goods and services