Administration of a customer loyalty program which provides coupons, discounts, promotions, prizes, free credits, cash balance, and cash-back rewards on financial services, lottery services, betting services, sports betting services, wagering services, and sports wagering services; arranging and conducting incentive reward programs to promote the sale of financial services, lottery services, betting services, sports betting services, wagering services, and sports wagering services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes