Providing an online non-downloadable Internet-based system application for managing user engagement and interactions regarding sports and entertainment properties featuring technology enabling users to create social media online communities through content creation, development of interactive content, chat functions, video debate, user comments, online conversations between web site and application users involving audio, video, or text based communications, providing sports and entertainment content delivery via online newsletters and podcasts, and generating analytics on user behavior as it pertains to online interactions with user comments, articles, other users, content sharing, social network sharing and login behaviors