Downloadable computer application software for mobile phones, smartwatches, and wearable activity trackers, namely, software for recording and monitoring physical fitness activity, heart rate, and for setting and tracking physical fitness, exercise, and activity goals; Downloadable computer application software for mobile phones, mobile computing devices, smartwatches, and wearable activity trackers, namely, software for monitoring physical fitness activity, wellness, and for providing reward benefits based on individualized spending habits to consumers from third party vendors

Promoting the sale of goods and services of others by awarding purchase points or cash rebates for credit card use in exchange for achieving physical fitness milestones; Business consulting services utilizing health and fitness data, namely, providing data driven consumer insights to companies for the purposes of generating targeted offers and reward benefits from third party product and service providers; Providing incentive award programs based on physical fitness activity levels using data gathered from physical activity trackers to promote the sale of products and services of others

Financial services, namely, providing credit cards and administering credit card reward programs; Providing cash and other rebates for credit card use as part of a customer loyalty program; Promoting the sale of goods and services of others by awarding purchase points for credit card use; Issuance of credit cards; Life insurance brokerage; Life insurance agencies; Life insurance underwriting; Life insurance issuance and administration; Banking and financing services; Internet banking services; Online banking services; Paperless electronic banking services; Online banking services accessible by means of downloadable mobile applications; Mortgage banking; Mortgage brokerage; Mortgage lending; Mortgage refinance services; Mortgage planning services; Capital investment services; Mutual fund investment; Investment management; Investment brokerage; Investment advisory services; Investment clubs; Investment consultation; Investment by electronic means; Financial services, namely, money lending; Financial services, namely, providing on-line stored value accounts in an electronic environment; Financial brokerage services for cryptocurrency trading; Strategic financial advisory services; Financial services, namely, raising debt and equity capital for others; On-line financial planning services

Entertainment services, namely, providing incentive award programs based on physical fitness activity levels using data gathered from physical activity trackers designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities

Providing online non-downloadable software for recording and monitoring physical fitness activity, heart rate, and for setting and tracking physical fitness, exercise, and activity goals; Providing online non-downloadable software for mobile phones, mobile computing devices, smartwatches, and wearable activity trackers, namely, software for monitoring and incentivizing physical fitness activity, wellness, and for providing reward benefits based on individualized spending habits to consumers from third party vendors