Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; promotion of special events; membership club services in the field of travel and transportation

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel reservation services, air transportation reservation services, vehicle reservation services, cruise reservation services, ride share rental services, limo rental and reservation services, airport transfer reservation services; providing information in the field of travel; transfer and transit of passengers' luggage; providing information concerning passengers' luggage in transit and delivery; air travel passenger ticketing and check-in services; transportation services, namely, checking of baggage; booking of checked baggage, travel upgrades, airport lounge facility access, and seats for travel; providing ancillary air transportation services, namely, seat selection services, carry-on baggage transport services, priority airline passenger security screening services, priority airline passenger boarding services, in-flight food and beverage services, in-flight headphones, air transportation service upgrades, in-flight entertainment services, and internet access; providing access to airport lounges