Downloadable software for brands to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration.; Downloadable software for users to engage with brands and authenticate real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food and beauty products; Downloadable software for users to create profiles and share and upload user information in the field of social networking and communal messaging; Downloadable software for facilitating the transfer of digital images, text, videos and messages between users, for allowing users to post digital images, videos, text and messages, and for allowing users to search and view digital images, text, videos and messages; Downloadable software for facilitating e-commerce exchanges and e-commerce transactions; Downloadable software for connecting consumers and providers of a variety of consumer goods and services; Downloadable software for creating a virtual environment in the nature of an online community for users to view, collaborate, share, and comment on audio, video, audiovisual media, or other electronic media; Downloadable software for creating, managing, organizing, displaying, tagging, bookmarking, storing, sharing, and exchanging electronic images, videos text, messages and information over the internet or other communications networks; Downloadable software for searching, locating, and transferring information across global computer communications networks; Downloadable software for performing electronic business transactions via a global computer network; Downloadable software for authentication of real world goods in the field of clothing, wine, spirits, beer, liquor, antiques, jewelry, watches, art, luxury goods being clothing, bags, shoes, handbags, menus, pharmaceutical preparations, medical products, medical devices, food, agricultural goods being fruits, vegetables, grains meat and fish, and beauty products; Downloadable software for learning about brands in the field of clothing, wine, spirits, beer, liquor, antiques, jewelry, watches, art, luxury goods being clothing, bags, shoes, handbags, menus, pharmaceutical preparations, medical products, medical devices food, agricultural goods being fruits, vegetables, meat and fish, and beauty products; Downloadable software in the nature of a mobile application for facilitating brand engagement, verification of authenticity of real-world goods, and linking that identity to a digital product information page.; Downloadable software in the nature of a mobile application for brands to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration.; Downloadable software in the nature of a mobile application for users to engage with brands and authenticate real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food and beauty products; Labels carrying magnetically, optically, or electronically recorded or encoded information.

Adhesive paper labels; Printed paper labels for use on clothing, wine, spirits, beer, liquor, collectibles, art, luxury goods, menus, pharmaceuticals, food, agricultural goods and beauty products

Provision of an online marketplace for buyers and sellers of goods and services; Operating on-line marketplaces featuring clothing, wine, spirits, beer, liquor, antiques, jewelry, watches, art, luxury goods being clothing, bags, shoes, handbags, menus, pharmaceutical preparations, medical products, medical devices food, agricultural goods being fruits, vegetables, meat and fish, and beauty products; Operating on-line marketplaces featuring liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, pharmaceutical preparations, medical products, medical devices, food and beauty products for users to engage with and authenticate; Operating on-line marketplaces for sellers and buyers of goods and/or services.

Communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; Computer services, namely, providing on-line facilities for real-time interaction with other computer users concerning topics of general interest; Message sending and receiving services; Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; Providing on-line chat rooms for social networking; Providing on-line chat rooms for transmission of messages among computer users concerning clothing, wine, spirits, beer, liquor, antiques, jewelry, watches, art, luxury goods being clothing, bags, shoes, handbags, menus, pharmaceutical preparations, medical products, medical devices food, agricultural goods being fruits, vegetables, meat and fish, and beauty products; Streaming of audio, visual and audiovisual material via a global computer network

Providing a web site featuring technology that enables users to engage with brands and authenticate real-world goods, namely, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products; Providing a web site featuring technology that enables users to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration; Providing a web site featuring technology that enables users to verify the authenticity of real-world goods, namely, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products and link those items to a digital product information page; Providing on-line non-downloadable software for users to create profiles and share and upload user information in the field of gaming, social networking and product review; Providing online non-downloadable software for facilitating e-commerce exchanges and e-commerce transactions; Providing on-line non-downloadable software for facilitating the transfer of digital text, videos, images, and messages between users, for allowing users to post digital text, videos, images and messages, and for allowing users to search and view digital text, videos, images and messages; Software as a service (SAAS) services featuring software for creating, managing, organizing, displaying, tagging, bookmarking, storing, sharing, and exchanging electronic images, videos, text, messages and information over the internet or other communications networks; Software as a service (SAAS) services featuring software for searching, locating, and transferring information across global computer communications networks; Software as a service (SAAS) services featuring software for performing electronic business transactions via a global computer network; Downloadable software for performing electronic business transactions via a global computer network; Software as a service (SAAS) services featuring software for authentication of products in the field of liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products; Software as a service (SAAS) services featuring software for learning about brands in the field of the specific brand related liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products; Software as a service (SAAS) services featuring software for brands to manage their online product information and for consumers to discover brands and their stories using RFID, NFC, mobile phone, web app, mobile app and web administration; Software as a service (SAAS) services featuring software for facilitating brand engagement, verification of authenticity of real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products, and link that identity to a digital product information page; Software as a service (SAAS) services featuring software for users to engage with brands and authenticate real-world goods, namely, liquor, clothing, bags, handbags, shoes, food, jewelry, art, wine, beer, spirits, menus, antiques, watches, food, pharmaceutical preparations, medical devices, medical products and beauty products.