Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Charitable services, namely, promoting wellness practices and experiences for others; Business consulting services in business leadership development and business management; Business consulting services in the field of wellness practices and business leadership; Business administration of programs intended to lower health care costs and increase business productivity through employee health, wellness, and nutritional changes; On-line retail store services featuring downloadable books and podcasts; Personnel management consulting; Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable businesses to increase productivity and lower health care costs; Providing organizational effectiveness consulting in the field of team building

Business education and training services, namely, developing customized incompany leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders; Education services, namely, one-on-one mentoring in the fields of wellness practices and business leadership; Education services, namely, providing mentoring, tutoring, classes, seminars and workshops in the field of wellness practices and business leadership; Educational and entertainment services, namely, providing motivational speaking services in the field of wellness practices and business leadership