Platform as a Service (PaaS) and Software as a Service (SaaS), all featuring software for enabling and facilitating aggregation of store and restaurant guest reviews and direct surveys, including third-party reviews, annotation of guest reviews and direct surveys, contextualization of guest reviews and direct surveys, and replying to guest feedback; Providing temporary use of online non-downloadable software that collects and aggregates retailer and restaurant guest reviews and direct surveys, provides for analysis and annotation of the guest reviews and direct surveys, and provides for tracking, reporting, and responding to the guest reviews