Software as a Service (SaaS) and Platform as a Service (PaaS), all featuring software for enabling and facilitating aggregation of guest data, namely, point-of-sale orders data, online orders data, catering orders data, reservations data, waitlist data, event bookings data, loyalty programs data, payment processor data, e-commerce data, and feedback data related to virtual and physical retailer and restaurant orders; Providing temporary use of online non-downloadable software for aggregating guest data, transmitting the guest data to destination platforms, and providing a unified view of the guest data, all in the field of food, beverages, merchandise and other consumer products offered for sale by virtual and physical retailers and restaurants