Virtual beverage products, namely, downloadable image files featuring beverages for use in online virtual worlds; Digital media, namely, downloadable image files featuring artwork, text, video files featuring virtual world, food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by non-fungible tokens (NFTs); Digital media, namely, downloadable audio files featuring music and musical sound recordings, authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring downloadable food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, for use in online virtual worlds; Downloadable multimedia files containing artwork, text, audio, and video relating to food and beverages, authenticated by non-fungible tokens (NFTs); Downloadable software and downloadable mobile application software providing a virtual marketplace, namely, e-commerce software to allow users to perform electronic business transactions via a global computer network; Downloadable loyalty cards, incentive cards, reward cards that may be redeemed for or used towards the purchase of food or beverage items in the virtual and real worlds

Providing an online marketplace for buyers and sellers of goods authenticated by non-fungible tokesn (NFTs); Online retail store services rendered in a virtual environment featuring physical goods and virtual goods, namely food and beverage; Online retail store services rendered in a virtual environment featuring physical and virtual merchandise, namely, food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters for use by members of an online community in connection with a designated website featuring fictional characters; Retail store and online retail store services featuring virtual goods, namely, digital media, digital files, and digital assets in the nature of downloadable artwork, text, video files, and downloadable image files featuring food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by non-fungible tokens (NFTS), for use in the virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital videos, art images, photos, advertisements, artistic and creative work, movie clips, food and beverage product merchandise, authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of virtual goods, namely, digital media, digital files, and digital assets in the nature of downloadable artwork, text, video files, and downloadable image files featuring food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by non-fungible tokens (NFTs); Administration of a customer loyalty program whereby individuals can earn real world and virtual rewards for online purchase of a company's goods; Providing incentive and award programs for customers through issuance and processing of loyalty points for online purchase of goods in the virtual and real worlds

Issue of prepaid vouchers exchangeable for goods and services for customer loyalty programs

Entertainment services, namely, organizing, arranging, and conducting virtual social entertainment events; Entertainment services, namely, providing on-line, non-downloadable virtual food and beverage items for use in virtual worlds; Entertainment services, namely, providing on-line, non-downloadable virtual content and digital media in the nature of artwork, text, image files, video recordings, audio recordings and sound recordings related to beverages and food for use in virtual environments for user interaction created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can consume virtual food and beverages for recreational, leisure or entertainment purposes; Entertainment services providing on-line, non-downloadable virtual goods, namely, food and beverages for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing on-line, non-downloadable virtual environments for recreational, leisure or entertainment purposes featuring virtual water sources, islands, orchards, retail stores, and landmarks