Downloadable computer game software featuring virtual goods for use in online virtual worlds, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers; Downloadable virtual reality game and downloadable virtual gaming worlds software and downloadable mobile application reality game and downloadable virtual gaming worlds software; Virtual reality headsets and glasses; electronic devices, namely, connected magnetic encoded identification bracelets adapted for use in online virtual worlds; Downloadable multimedia files containing artwork, text, audio, music and/or video relating to general entertainment and sporting events, pop culture, sports, art, culture, entertainment, night life, travel, adventure, music, lifestyle, fashion, beauty, photography and people, namely, celebrities, athletes, artists, musicians, and photographers; Downloadable multimedia files containing artwork, text, audio, music and/or video relating to entertainment and sporting events, pop culture, sports, art, culture, entertainment, night life, travel, adventure, music, lifestyle, fashion, beauty, photography and people, namely, celebrities, athletes, artists, musicians, and photographers authenticated by non-fungible tokens; Downloadable virtual and augmented reality education and learning software featuring instruction in the fields of alcoholic beverages, entertainment purpose, namely, video games, virtual musical events, virtual sporting competitions, virtual mixology classes; Downloadable software and downloadable mobile application software for providing a virtual marketplace; Downloadable software and downloadable mobile application software for generating cryptographic keys for receiving and spending crypto assets and downloadable computer software for managing cryptocurrency transactions using blockchain technology; Downloadable computer programs for the creation and trade of digital collectibles using blockchain-based software technology; Downloadable computer software for enabling the authentication, ownership, availability and trading of digital assets; Downloadable software and downloadable mobile application software for processing transactions related to crypto collectibles, non-fungible tokens and other application tokens; Downloadable software and downloadable mobile application software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-collectibles, non-fungible tokens and other computer application tokens; Downloadable computer software and mobile application software for use in facilitating the purchase and sale of rights to digital goods; Downloadable computer software and mobile application software for managing digital collectibles; Downloadable computer software and mobile application software for viewing images, videos and content relating to beverages, food, sports, gaming, music and apparel; Downloadable electronic loyalty cards, incentive cards and reward cards

Retail store and online retail store services featuring virtual goods, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers for use online in online virtual worlds and authenticated by non-fungible tokens (NFTs); On-line retail store services and retail store services featuring downloadable digital virtual goods, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers; Providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (NFTs) for on-line purchase of a company's goods and services; Providing incentive award programs for customers and employees through the issuance of digital tokens for the purpose of promoting and rewarding customer loyalty; Retail store and online retail store services featuring downloadable digital virtual goods, digital media files, and digital files, in the fields of beverages, food, sports, gaming, music, culture and apparel authenticated by non-fungible tokens (NFTs); Provision of online marketplaces for buyers and sellers of downloadable virtual goods, digital media files, and digital files in the fields of beverages, food, sports, gaming, music, culture and apparel, authenticated by non-fungible tokens (NFTs); Provision of online marketplaces for buyers and sellers of downloadable digital art images, music, videos; Organizing and conducting events, exhibitions, and business expositions for commercial, promotional and advertising purposes in the interactive entertainment, virtual reality, sports and video game entertainment industries

Entertainment services, namely, providing virtual goods, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing on-line live and virtual concerts and other virtual events in the nature of sporting matches, Mixology classes, video games; Entertainment services, namely, providing online virtual reality game services featuring the operation of a virtual bar and restaurant offering virtual food and beverages in a virtual environment for entertainment purposes; Entertainment services, namely, conducting in person and online workshops, educational demonstrations, courses of instruction in the field of mixology and alcoholic beverages; Providing online virtual reality game services featuring crypto currency for use in virtual worlds; Entertainment services, namely, providing online, non-downloadable virtual goods, namely, beverages, food, bags, beverage ware, coolers, clothing, headwear, footwear, umbrellas, towels, sporting equipment, toys, video game equipment and gaming accessories, games, all for use in virtual worlds; Entertainment services, namely, providing online virtual entertainment services featuring an on-line virtual environment for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Organizing and conducting online and in person events, exhibitions, expositions and conferences for educational, cultural purposes and entertainment purposes, in the field of alcoholic beverages and video games; Organizing and conducting online virtual musical events, virtual sporting competitions and virtual mixology classes for educational and entertainment purposes; Organizing and conducting conferences for commercial, promotional and advertising purposes in the interactive entertainment, virtual reality, sports and video game entertainment industries