Downloadable virtual goods, namely, computer programs featuring alcoholic and nonalcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers, all for use in online virtual worlds; Downloadable software, mobile application software and cloud based software for accessing and playing virtual reality games; Virtual reality headsets and glasses; Electronic devices, namely, connected bracelets in the nature of wearable activity trackers adapted for use in online virtual worlds; Downloadable multimedia files containing artwork, text, audio, music and/or video relating to events, pop culture, sports, art, culture, entertainment, night life, travel, adventure, music, lifestyle, fashion, beauty, photography and people, namely, celebrities, athletes, artists, musicians, and photographers; Downloadable multimedia files containing artwork, text, audio, music and/or video relating to events, pop culture, sports, art, culture, entertainment, night life, travel, adventure, music, lifestyle, fashion, beauty, photography and people, namely, celebrities, athletes, artists, musicians, and photographers authenticated by non-fungible tokens; Downloadable virtual and augmented reality gaming, training, simulation, musical and sporting software for education, learning, and entertainment purposes in the field of alcohol beverages and mixology; Downloadable software, mobile application software and cloud based software for accessing and operating a virtual marketplace; Downloadable software, mobile application software and cloud based software for generating cryptographic keys for receiving and spending crypto assets and downloadable computer software for managing cryptocurrency transactions using blockchain technology; Downloadable and recorded computer programs for the creation and trade of digital collectibles using blockchain-based software technology; Downloadable and recorded software, enabling the authentication, ownership, availability and trading of digital assets; Downloadable software, mobile application software and cloud based software for processing transactions related to crypto collectibles, non-fungible tokens and other application tokens; Downloadable software, mobile application software and cloud based software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-collectibles, non-fungible tokens and other application tokens; Downloadable computer software, mobile application software and cloud based software for use in facilitating the purchase and sale of rights to digital goods; Downloadable computer software, mobile application software and cloud based software for managing digital collectibles; Downloadable computer software, mobile application software and cloud based software for viewing images, videos and content relating to beverages, food, sports, gaming, music and apparel; Downloadable printable or electronic loyalty cards, incentive cards and reward cards; Downloadable virtual goods in the nature of image files of alcoholic and nonalcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers for use in online virtual environments

Retail store and online retail store services featuring virtual goods, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers for use online in online virtual worlds; Retail and online retail store services featuring downloadable image files authenticated by non-fungible tokens (NFT's), namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers; Organizing and conducting business events, exhibitions, and expositions for commercial purposes in the interactive entertainment, virtual reality, sports and video game entertainment industries; Providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (NFTs) for online purchase of a company's goods and services; Providing incentive award programs for customers and employees through the issuance of digital tokens for the purpose of promoting and rewarding customer loyalty; Provision of online marketplaces for buyers and sellers of virtual goods in the nature of alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers and blockchain tokens, digital tokens, non-fungible tokens, digital media files, digital files, and digital asset files featuring alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers authenticated by non-fungible tokens (NFTs); Provision of online marketplaces for buyers and sellers of downloadable digital art images, music, and videos authenticated by non-fungible tokens (NFTs)

Entertainment services, namely, providing online, non-downloadable virtual goods in the nature of alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online live and virtual musical concerts and other virtual gaming, musical and sporting events; Entertainment services, namely, conducting live and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; Entertainment services, namely, providing online non downloadable virtual alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers for use in virtual environments created for entertainment purposes, and authenticated by non-fungible tokens, and in the form of digital media, digital files, and digital assets; Entertainment services, namely, providing online, non-downloadable image files featuring virtual beverages, food, bags, beverageware, coolers, clothing, headwear, footwear, umbrellas, towels, sporting equipment, toys, video game equipment and accessories, and video games for use in virtual environments created for entertainment purposes; Entertainment services, namely, production, distribution, and display of digital collectibles being image files of alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers authenticated by non-fungible tokens (NFTs); Entertainment services, namely, providing an online virtual environment for using, trading, and purchasing virtual goods in the nature of alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, and tablet computers in the form of blockchain tokens, digital tokens, non-fungible tokens, digital media files, digital files, and digital assets for use in virtual environments created for entertainment purposes; Organizing and conducting virtual events, virtual exhibitions, virtual expositions and virtual conferences for educational and cultural purposes; Organizing and conducting conferences for commercial purposes in the interactive entertainment, virtual reality, sports and video game entertainment industries

Operating a virtual bar or restaurant offering virtual food and beverages