Downloadable software in the nature of a mobile application that allows non-profit organizations, foundations, educational institutions, healthcare institutions, social enterprises, and cause driven organizations to engage with donors and potential donors regarding philanthropy and charitable giving; Downloadable software for compiling data for enabling non-profit organizations, foundations, educational institutions, healthcare institutions, social enterprises, and cause driven organizations to plan, personalize, optimize, and customize communications with donors and potential donors in the fields of philanthropy and charitable giving; Downloadable software for retrieving, tracking, analyzing, testing, measuring, and managing data in the fields of fundraising campaign management; Downloadable software for retrieving, tracking, analyzing, testing, measuring, and managing data in the fields of charitable fundraising, philanthropy, alumni relations, donor relations, and donor relationship management