Downloadable virtual goods, namely, computer programs featuring alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers, all for use in online virtual worlds; Downloadable software, mobile application software, and cloud-based software for virtual reality games and storing and managing electronic data, editing digital photos for virtual worlds; Virtual reality headsets and glasses; Downloadable multimedia files containing artwork, text, audio, music and video relating to events, pop culture, sports, art, culture, entertainment, night life, travel, adventure, music, lifestyle, fashion, beauty, photography and people, namely, celebrities, athletes, artists, musicians, and photographers; Downloadable multimedia files containing artwork, text, audio, music and video relating to events, pop culture, sports, art, culture, entertainment, night life, travel, adventure, music, lifestyle, fashion, beauty, photography and people, namely, celebrities, athletes, artists, musicians, and photographers authenticated by non-fungible tokens; Downloadable software, mobile application software and cloud-based software for providing a virtual marketplace; Downloadable software, mobile application software, and cloud-based software for generating cryptographic keys for receiving and spending cryptocurrency assets and downloadable computer software for managing cryptocurrency transactions using blockchain technology; Downloadable software, mobile application software, and cloud-based software for processing transactions related to crypto-collectibles, non-fungible tokens and other application tokens; Downloadable software, mobile application software, and cloud-based software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-collectibles, non-fungible tokens and other application tokens; Downloadable computer software, mobile application software and cloud-based software for use in facilitating the purchase and sale of rights to digital goods; Downloadable computer software, mobile application software, and cloud-based software for managing digital collectibles; Downloadable computer software, mobile application software, and cloud-based software for viewing images, videos and content relating to beverages, food, sports, gaming, music and apparel; Downloadable virtual and augmented reality software for education, learning, entertainment purpose, namely, for playing video games, attending virtual musical events, virtual sporting competitions, and virtual mixology classes; Computer recorded and downloadable programs for the creation and trade of digital collectibles using blockchain-based software technology; Electronic devices, namely, connected bracelets in the nature of wearable activity trackers with motion sensors to interact in virtual worlds adapted for use in online virtual worlds; Recorded and downloadable software, for the authentication of ownership and availability and trading of digital assets; Downloadable loyalty points cards and reward cards in the form of loyalty points and digital tokens for the purpose of promoting and rewarding customer loyalty.

Retail store and online retail store services in relation to virtual goods, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, eyewear, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers for use in online virtual worlds; Providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (NFTs) for on-line purchase of a company's goods and services; Organizing and conducting events, exhibitions, business expositions, for commercial purposes in the interactive entertainment, virtual reality, sports and video game entertainment industries; Provision of online marketplaces for buyers and sellers of downloadable digital art images, music, videos, authenticated by non-fungible tokens (NFTs); Online retail store services featuring downloadable digital art images, music, and video clips in the field of beverages, food, sports, gaming, music, culture and apparel, authenticated by non-fungible tokens (NFTs); Provision of an online marketplace, using blockchain technology, for buyers and sellers of downloadable digital art images, music, and video clips authenticated by non-fungible tokens (NFTs); Providing incentive award programs for customers and employees through the issuance of loyalty points in the form of digital tokens for the purpose of promoting and rewarding customer loyalty; Retail store and online retail store services in relation to virtual goods, namely, alcoholic and nonalcoholic beverages, food, clothing, footwear, headwear, eyewear, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers, all authenticated by non-fungible tokens (NFT's), for use in online virtual worlds.

Entertainment services, namely, conducting live and online virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; Entertainment services, namely, operating a virtual bar and restaurant offering virtual food and beverages in a virtual environment for entertainment purposes; Entertainment services, namely, providing online non-downloadable virtual beverages, food, bags, beverageware, coolers, clothing, headwear, footwear, umbrellas, towels, sporting equipment, toys, video game equipment and accessories, games in a virtual environment created for entertainment purposes; Organizing and conducting of business conferences in the field of social media marketing and executive leadership in the interactive entertainment, virtual reality, sports and video game entertainment industries; Entertainment services, namely, providing online, non-downloadable virtual goods, namely, digital social media files in the nature of textual content images authenticated by non-fungible tokens for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing an online virtual environment for trading virtual goods, namely, virtual non-alcoholic and alcoholic beverages and tokens, virtual music trading cards and tokens, virtual video trading cards and tokens, virtual sports trading cards and tokens; Entertainment services, namely, providing non-downloadable digital social media files in the nature of textual content images authenticated by non-fungible tokens; Entertainment services, namely, production and distribution of digital cards and tokens; Organizing and conducting virtual musical and video game exhibitions, virtual musical and video game expositions, and virtual musical and video game conferences for education and cultural purposes; Entertainment services, namely, providing online live and virtual concerts and other virtual events in the nature of mixology classes and video game competitions.