Providing temporary use of non-downloadable cloud-based software for use in media scheduling that guides users through entire campaign lifecycle in the linear and digital advertising landscape, namely, searching for programming, analyzing linear and digital viewership data, dynamically building linear and digital advertising proposals, converting proposals to orders, transmitting the orders to fulfillment systems and evaluating past linear and digital campaigns to determine success; providing an online non-downloadable end-to-end linear and digital advertising computer software platform for managing viewership, order management, campaign orchestration, pacing analysis and providing schedule recommendations