Downloadable mobile application for use in accessing online retail store services, namely, mobile application for browsing and purchasing apparel, fashion accessories, and fashion clothing; Downloadable mobile application that allows consumers to view, search for and purchase products in the fields of fashion, cosmetics, personal care for the face, body and hair, eyewear, jewelry, watches, bags, clothing, headwear, footwear, activewear, and home and gifting products; downloadable mobile application that allows consumers to create shopping lists for personal use in the fields of fashion, cosmetics, personal care for the face, body and hair, eyewear, jewelry, watches, bags, clothing, headwear, footwear, activewear, and home and gifting products; downloadable mobile application that allows consumers to create, store and share saved items in the fields of fashion, cosmetics, personal care for the face, body and hair, eyewear, jewelry, watches, bags, clothing, headwear, footwear, activewear, and home and gifting products; downloadable mobile application software that provides recommendations to consumers on proper sizing when purchasing clothing products; eyewear, namely, sunglasses, eyeglasses and cases therefor