Application service provider featuring application programming interface (API) software for real-time personalization, user behavior profiles, analytics; Computer programming services for commercial analysis and reporting; Computer services, namely, providing customized web pages featuring user-defined information; Platform as a service (PAAS) featuring computer software platforms for real-time personalization, user behavior profiles, analytics; Providing a web site featuring technology that enables users to real-time personalization, user behavior profiles, analytics; Providing an online non-downloadable Internet-based system application featuring technology enabling users to real-time personalization, user behavior profiles, analytics; Providing temporary use of on-line non-downloadable software development tools; Software as a service (SAAS) services featuring software for real-time personalization, user behavior profiles, analytics; Software as a service (SAAS) services, namely, hosting software for use by others for real-time personalization, user behavior profiles, analytics; Software design and development