Computer application software for mobile phones, namely, downloadble software for online fitness tracking service and virtual reward system that integrates gaming into fitness; Downloadable computer software applications for analyzing, determining and developing customizable exercise programs for fitness training, general well-being, and general health; Downloadable computer software applications for analyzing fitness data and customizing an exercise program for an individual; Downloadable computer software for use on gaming consoles for analyzing, determining and developing customizable exercise programs for fitness training, general well- being, and general health; Downloadable computer software for use on gaming consoles for analyzing fitness data and customizing an exercise program for an individual

Fitness apparel, namely, tops as clothing, bottoms as clothing, footwear and headwear; Exercise apparel, namely, tops as clothing, bottoms as clothing, footwear and headwear