Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, checking, supervision, life-saving and teaching apparatus and instruments, namely, sound recording apparatus and instruments, scales, balances, laser measuring systems, timers, electronic timers, time clocks, time recording apparatus, speed indicators, speedometers, instruments for measuring length, sensors for the determination of temperatures, positions and distances, false start and reaction time detection equipment for athletic events comprising, motion sensors and downloadable and recorded computer software for detecting reaction time and false start connected together in a wireless local area network or a wired local area network, video distance measuring apparatus, access control and alarm monitoring systems, electronic scoreboards, electronic indicator boards, measuring tapes, wind sleeves, wind socks for indicating wind direction and intensity, implement certification units, namely, devices for certifying the accuracy of measuring implements, life jackets, life preservers, life nets, life belts, life-saving rafts, medical teaching mannequins, surveying machines and instruments, photographic cameras, photographic projectors, photographic flash units for cameras, cases for photographic apparatus, exposed camera and slide films, exposed cinematographic films and cinematographic films featuring athletics and sports, cinematographic cameras, cinematographic machines and apparatus, optical glasses, optical frames; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, namely, plug adapters, conduits, winding wires, electrical conductors, electric switches, power switches, transformers, electric accumulators, voltage regulators, electric control panels, electrical controllers; apparatus for recording, transmission or reproduction of sound or images; magnetic or electronic data carriers for recording, playing and reading of all kinds, namely, DVDs, compact discs, and CD-ROMs featuring athletics, sports, sporting events, athletes, celebrities and entertainment; memory cards; blank flash memory cards; flash memory cards prerecorded with sporting event entry tickets, sports videos and sports information; mechanisms for coin-operated apparatus; cash registers, calculating machines; computer hardware; data processing equipment and computers; downloaded software, namely, screensavers and screen backgrounds for electronic apparatus; downloaded application software for mobile telephones for providing results and calendar information about an athletics event; fire-extinguishing apparatus; alcoholmeters; downloadable electronic publications in the nature of books, booklets, newsletters, brochures, pamphlets, manuals, guides, and magazines in the field of athletics, sports, sporting events, athletes, celebrities and entertainment; protective helmets for sport; spectacles, sunglasses, sports goggles; electronic display boards and timing sensors; luminous and mechanical indicator signs and panels; recorded software for computer games; downloaded computer game software for mobile phones; laptop computers; electronic tablets; fire, heat and smoke alarms and detectors; video cameras; portable electronic devices for voice, video, data and images communication, namely, smart phones, mobile phones, smart watches and tablet computers; batteries, dry cell batteries, rechargeable batteries, battery chargers, storage batteries; audio cables, video cables; mobile cell phones; mobile cell phone covers; global positioning system (GPS) receivers; smart watches; magnetic coded cards and smart cards, in the nature of identity cards for recognizing and rewarding customer loyalty and cards used in connection with payment services; electronic wallets, namely, computer hardware and downloaded software for a digital wallet that stores customer account information to access coupons, vouchers, voucher codes and rebates at retailers and to obtain loyalty or monetary rewards that can be credited to their accounts; humanoid robots incorporating artificial intelligence

Jewelry; necklaces; watches; wristwatches, clocks; chronographs for use as watches and timepieces; wall clocks; medallions, pendants; jewelry brooches; bracelets; pins in the nature of jewelry; ornamental lapel pins; ornamental pins being jewelry; pins being jewelry; lapel pins for teams and players being jewelry; cufflinks and tie pins; cuff links; commemorative medals of precious metal; trophies, statues, sculptures, all of precious metal; decorative jewelry pins for use on hat, novelty key rings of precious metal and jewelry charms; decorative key holders being key cases of precious metals; coins, namely, collectible coins, commemorative coins and non-monetary coins; medals for clothing; medallions for clothing; cases being parts of alarm clocks with badges of precious metal; precious metals and their alloys; precious stones; timepieces and chronometric instruments

Bags of leather and imitations of leather; leather and imitation leather; trunks being luggage and suitcases; umbrellas and parasols; walking sticks; whips, harnesses and saddlery; animal skins; sports bags other than those designed for the goods that they contain; leisure bags, namely, overnight, shoulder and carry-all bags; traveling bags; backpacks; satchels; belt bags; handbags; leather bags; beach bags; garment bags for travel; briefcases

Bed linen; sheets of textile being bed sheets; eiderdowns and quilts; bed spreads; pillow shams; curtains, shower curtains; curtain fabrics; linen; hand towels, bath linen; bed blankets; handkerchiefs of textile; wall hangings of textile; cloth flags; textile banners; cloth banners; tablecloths not of paper; labels of textile materials; bed and fitted table covers

Clothing, namely, shirts, t-shirts, team shirts, polo shirts, rugby shirts, jerseys, pants, shorts, tops, bottoms, dresses, skirts, blouses, underwear, track suits, track pants, jogging suits, jogging outfits, sweat jackets, sweat pants, sweat shirts, sweat shorts, sweat suits, singlets, jackets, coats, coaches' coats, tights, athletic tights, undergarments, wrist bands, rain ponchos; outdoor clothing, namely, jackets, coats, mittens, gloves, rainwear, ponchos, pullovers, anoraks, coveralls, gilets, skiwear; footwear, athletic footwear, shoes, socks, stockings; headwear, headbands, hats, caps being headwear

Games and playthings, namely, board games, card games, dice games, action skill games, target games, arcade games, parlor games, party games; toys, namely, plush toys, inflatable toys, toy vehicles, action figures, dolls, bendable toys, balloons, kites and infant toys; video games apparatus, namely, video game consoles and joysticks; articles for gymnastics and sports, namely, gymnastic apparatus, balance beams, horizontal bars, parallel bars, gymnastic training stools, vaulting horses, pommel horses, springboards, balls for sports, knee, elbow and shoulder pads for athletic use; decorations for Christmas trees; playing cards; soft plush toys; scratch cards for playing lottery games; starting blocks for sports events; hurdles for use in athletics; relay batons; track and field disc cones, marking cones being sports goods for use in track and field training

Advertising services; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; advertising by sponsoring; online advertising and marketing services; business management; business administration; office functions; promoting the goods and services of others, by means of contractual agreements, in particular sponsoring and licensing agreements, encompassing the transfer of notoriety, of image and of sympathy derived from cultural and sporting events, in particular from an international athletics competition; promoting the goods and services of others by means of leading the public to consider goods or services presented to the public via signs, emblems or messages able to capture its attention; promoting the goods and services of others by means of image transfer; rental of advertising space of all type and on all media, whether digital or not; business management, namely, administration of an international athletic competition, and promotional services, namely, promoting national teams and athletes that participate in an international athletic competition the public and the concerned circles; business administration consultancy; data input and processing services; arranging of exhibitions for business or advertising purposes; promoting sporting competitions and events for use by others; promoting concerts and cultural events for others; provision of documentation, namely, direct mail advertising, distribution of advertising material, distribution of samples; maintenance of computer data bases; computerized file management, namely, management of digital files incorporating a portfolio of images and video sequences destined to a use under licence in traditional advertising and in moral advertising; e-commerce services, namely, providing consumer product information on goods via telecommunication networks; e-commerce services, namely, promoting the goods of others by providing information on goods via telecommunication networks; retail store services and wholesale store services featuring clothing, footwear, headwear; retail store services and wholesale store services featuring sporting articles; retail store services and wholesale store services featuring jewellery, horological instruments, fashion accessories, tote bags, memorabilia

Insurance services, namely, insurance brokerage services; financial affairs, namely, financial management, planning and consultancy services; banking; monetary affairs, financial information; real estate affairs, namely, real estate consultancy; credit card services, namely, credit card transaction processing services; financing of sporting and cultural activities; implementation of financial programmes, namely, charitable fundraising for support and assistance in the field of sport

Telecommunications, namely, telecommunication access services, providing telecommunications connections to the internet or databases, fixed and mobile telephone services, international telephone services, data transmission and reception services via telecommunication means; telecommunication services, namely, electronic transmission of data via email; television program broadcasting, broadcasting of live or recorded televised programs in the field of sport; cellular telephone communication; communications by electronic computer terminals, by databases and by telecommunication networks connected to the Internet; communications by telephone; cable television broadcasting; radio broadcasting; providing access to a commercial site on the internet; radio and television broadcasting provided via the Internet; data communication by electronic mail; electronic transmission of e-mail; providing access to computer information newsletters and to discussion forums on line; providing telecommunications access to internet chatlines, chatrooms and forums, including mobile internet; transmission of messages and images via computers; services of telecommunication connections to the Internet or to databases; providing access to digital music web sites on the Internet; streaming services, namely, streaming of live sporting events; telecommunication services, namely, rental of access time to global computer networks containing a central database; provision of telecommunication access to search engines; providing chatrooms and forums on the Internet about an international athletic competition; providing access to internet forums; rental of access time to global computer networks containing a central server database; telecommunication services, namely, rental of access time to a computer database; electronic transmission of data, images, documents and audio and video data, including texts, cards, letters, messages, mails, animations and e-mails, via local or global communication networks, including the internet, intranets, extranets, television, mobile communication networks, cellular and satellite networks; electronic transmission of software via local or global communication networks, including the Internet, intranets, extranets, television, mobile communication networks, cellular and satellite networks; providing access to databases and to local or global communication networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; transmission and relay of messages, namely, electronic transmission of messages; telecommunication services for the dissemination of information by mobile telephone, namely, transmission of data to mobile telephones; communication by mobile telephone; voice communication transmission and reception; transmission and reception on a value-added network; rental of access time to global computer networks containing a database server center; providing telecommunications access to an information internet site in the field of sport

Organization of sporting competitions; organisation of an international athletics competition; organisation and entertainment of international sporting events; entertainment in the nature of sporting competitions; entertainment in the nature of an international athletics competition; entertainment services, namely, organisation and production of a series of sporting events, broadcast live or recorded, for distribution to all media; entertainment services in the nature of professional athletes participating in sporting competitions; providing information in the field of entertainment, namely, sport, supplied on line from a computer database or from the Internet or from another wireless electronic communication network; providing educational information in the fields of sport, supplied online from a computer database or from the Internet or from another wireless electronic communication network; providing information in the field of entertainment and sporting events via an online website; providing an interactive website featuring links to news in the field of sport and to articles in the field of sport; providing of training in the field of sports; televised sporting and cultural entertainment, providing sports news; organization of sporting and cultural events and activities; organization of exhibitions for cultural and educational purposes; organization of lotteries and sports competitions; betting and gambling services in connection with or relating to sports; on-line betting services; entertainment services provided during sporting events or concerning sporting events, namely, organising live music concerts; providing online entertainment in the nature of games tournaments, of virtual sporting leagues and of game shows; providing sports facilities; rental of audio and video equipment; production of films, other than advertising films; production of sound and video recordings; presentation and distribution of films and of sound and video recordings; rental of films and of sound and video recordings; rental via a computer network of interactive education and entertainment products, namely, interactive compact discs, CD-ROMs, computer games; entertainment, namely, providing of interactive education and entertainment products, online educational computer games; production of television and radio programs and of videotapes; radio and television news reporter services, namely, coverage of sporting events; reservation of tickets for sporting events and shows; timing of sports events; entertainment services, namely, provision of games on the Internet; services of provision of information concerning entertainment or education, provided on line from a data bank or the Internet; providing on line electronic publications in the nature of articles in the field of sports; publication of books, magazines, texts, other than publicity texts, and periodicals; publication of texts, other than publicity texts, including regulations, norms and standards in the field of sport and in particular in athletics; providing news and information in the field of sports, namely, sporting results; rental of recorded sounds and images; audio production services; book editing and publishing services; services of provision of information in terms of entertainment; providing recognition and incentives by the way of prizes rewarding the authors of exceptional acts or performances; arranging and conducting ceremonies relating to the presentation of prizes and awards in recognition of excellence in the field of sports

Legal services, including initiating legal proceedings destined to prevent or fight counterfeiting and ambush marketing; licensing of intellectual property rights; security services for the protection of property and individuals at cultural and sporting events and competitions; online social networking services