cloud computing featuring software for surveying consumers, for sharing, providing, analyzing, and reporting on consumer survey and behavior data, and for measuring advertising effectiveness across social media, e-commerce, mobile, and other digital platforms; platform as a service (PAAS) featuring computer software platforms for surveying consumers, for sharing, providing, analyzing, and reporting on consumer survey and behavior data, and for measuring advertising effectiveness across social media, e-commerce, mobile, and other digital platforms; application service provider featuring application programming interface (API) software